Download our new eBook – Nonprofit Marketing: Creating Successful Development Campaigns
Nonprofit organizations can’t survive without a steady donor base, and a truly successful development campaign begins with its supporters as a central focus rather than the organization’s needs. What makes your cause relevant and meaningful to donors, and what spurs them to become involved? What will inspire them to stay engaged with your organization and keep supporting it over time? From prospecting strategies to long-term cultivation, donor-centric development should evolve in a continuous stream around your supporter’s passions, beliefs, and motivations.
However worthy or important your cause, successful fundraising depends on anticipating your donors’ motivations. Once you’ve zeroed in on your potential supporters, the most crucial step to any development campaign is to sell your cause – to demonstrate the unique value of your organization’s approach, to inform and educate prospective donors about the need for support, and to provide opportunities for them to get involved. Following a few industry guidelines will help you to build strong relationships with your supporters, interacting frequently and personally to sustain their interest.
Download this eBook to learn how to:
- Create a Unique Value Proposition (UVP) that persuades prospective donors to invest in your organization and explains how their support will make a difference.
- Use data and donor personas to inform your marketing strategy based on actual donors’ behavior.
- Communicate your message effectively through blogging, social media and other channels.