Market research is the first step when developing a marketing strategy or plan, and it can be accomplished by primary market research, secondary market research, or both. We dedicate time and effort to find relevant audiences to participate in our research so we collect accurate and reliable data. Through secondary research, we analyze reputable and validated public data sources to find relevant information on the topic of study. Our findings are presented in a final report, which includes narratives explaining research methods used, the population being studied, and graphs to help better analyze the data collected.
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