In August of 2015, Pulse was awarded a contract to design and produce three of the Maine Tourism Association’s largest and most widely distributed publications for 2016: Maine Invites You, Maine Highway Map, and Maine Guide to Inns and Bed & Breakfasts and Camps & Cottages. These publications are distributed all over the world and are used at national trade shows to highlight and market Maine as a great place to visit in any season. Pulse was challenged with creating these publications targeting the Maine Office of Tourism’s three defined customer personas.
Pulse incorporated the new design elements of the travel planner into the Maine Highway Map, which provided brand consistency as the map is often paired with the larger publication. Pulse also updated the Maine Guide to Inns and Bed & Breakfasts and Camps & Cottages, giving the cover a fresh look by featuring a large attractive photo to represent staying in Maine. For all three publications, Pulse provided advertisement and listing placement, proofing, and print-ready and digital files.