In the summer of 2014, Pulse began managing Bangor Federal’s social media accounts. We created a lively Facebook contest to generate interest in the credit union while also offering the chance to win fun prizes. This summer giveaway brought Bangor Federal new fans, increased their exposure, and gave the credit union the opportunity to give back to community members.
Pulse Marketing has conducted market research on behalf of the credit union to fully understand the strengths Bangor Federal has, and the potential barriers it faces. Our research gave us a solid basis for suggesting a “Full Circle Checking” campaign when Bangor Federal was looking to increase the number of checking accounts. We created a tagline, “Go from FEE to FREE,” that highlighted all of the free services checking account holders enjoy, and we designed a campaign that included buck slips, a Facebook cover photo, postcards, posters, TV graphics, and a banner and landing page for Bangor Federal’s website. Our graphics were also shared on social media, inviting people to their website to apply for a checking account. In the spring of 2015, Pulse created a goodwill campaign for Bangor Federal aiming at helping community members take control of their finances and prosper.