Download our new eBook – B2C Marketing: How to Convert and Retain Loyal Customers
In a high-speed, buyer-driven world – where tech-savvy consumers carry out much of the marketing process on their own – business to consumer (B2C) marketers have to sort out some unique complexities when deciding who their prospects are and how best to nurture them to conversion. They must balance their customers’ diverse buying cycles – each shaped by specific personal behaviors, needs, wants and perspectives – with the nearly endless range of product and service offerings available to them, along with a huge range of media and other marketing channels. How does your business attract these prospective customers? By building and nurturing a relationship with them.
B2C buying cycles are often short, which means marketers should consider what happens after the sale as carefully as they do the sale itself. It’s easy to believe the work is complete once a prospect becomes a customer. In reality, however, it’s only the start of a new cycle. The challenge for B2C marketers is not only converting leads to customers, but also converting customers into brand ambassadors. Following a few industry guidelines will help you to build a relationship with your customers based on brand loyalty.
Download this eBook to learn how to:
- Present your brand in a way that is engaging and relevant to your prospective clients.
- Apply classic marketing theory to modern marketing challenges.
- Use data and buyer personas to inform your marketing strategy based on actual consumer behavior.