With over 500 million active monthly users and an average of 95 million photos and videos shared every day, Instagram is a powerful visual tool that can engage audiences far and wide. eMarketer reported that in 2015 48.8% of brands used Instagram. They also predicted that number would rise to 70.7% in 2017, surpassing Twitter.
The marketing potential of Instagram has already been capitalized on by businesses all over the world, and you can try it out, too. Instagram recently released new features specifically for business, which is probably due in part to its $1 billion dollar sale to Facebook in 2012. It’s gone through significant changes since then, including a rebrand, and the app is becoming friendlier for businesses as time goes on.
It’s now possible to create an Instagram business profile connected to your business’ Facebook page. You can add contact and industry information and more to your profile, which allows others to recognize that you’re a business. Once connected, the app imports contact information from Facebook automatically and allows you to change it if necessary. Instagram users can then contact you directly by visiting your profile.
In addition to these perks, using Instagram for business also gives you access to insights. Insights appear blank at first, but after time passes, information will collect, allowing you to see the number of impressions, top posts, and more. You can also filter your insights so it gives you particulars about a post’s reach and engagement. In addition, the business profile offers a breakdown of your audience by gender, age, location, and more. This information helps you target your posts more appropriately based on who your audience is and what kind of posts they engage with.
Instagram’s business profile also allows you to create promotions in a few simple steps. You can choose a business objective, add call-to-action buttons, choose your audience based on age, gender, location, and interests, and select a budget and length for your campaign – much like Facebook. The integration of Instagram and Facebook is noticeable – the steps to promote a post are similar, as are the available insights. Because that’s the case, if you’re familiar with using Facebook’s advertising tools, you shouldn’t have much trouble using Instagram for business.
According to Hubspot, “a brand would need about 2,325 Instagram followers to get 100 likes & comments on a post.” Using Instagram for business can help you get more followers, garner more likes and comments, and hopefully draw in more business. Switching to a business profile on Instagram is free, so try it out and see what you think – it may help you reach a wider audience and more effectively market your business.