With the advent of spring comes the urge to spruce up, tidy, and fix things within your business that may have been neglected throughout the cold winter. You may already be working away at the interior of your store, or meeting with employees about fixing up internal processes to make things run smoother. Your website could also benefit from a nice once-over to ensure everything is running properly within your digital storefront. Here are some tips to give your website a spring cleaning:
Your website may be your business’ storefront on the internet, but unlike your brick and mortar location, there’s no front door. What I mean by this is that you should expect visitors to land on any page of your website at any time. You may be wondering why that should matter to you. Because visitors can land on any page of your website at any time, it’s important that you ensure each page has elements that will lead the visitor to act. Here are 5 simple ways to improve your website:
A great website should always start with a solid foundation. If you’re a new business owner and you’d like to start creating a website, or if your site is just outdated and you need a fresh presence on the web, a content management system (CMS) will provide the tools you need to keep your site updated and effective.
Do you have a website hosted on WordPress? WordPress is an excellent content management system used by millions of people. There are a bunch of WordPress plugins that can improve a website, but sometimes finding the best ones for your business is difficult. Read More “5 Useful WordPress Plugins for Your Website”
Your website is your business’ home on the internet. It’s like a digital storefront – the place where people can do some window shopping before they decide if they’ll take a step inside to check out what you have to offer. To help them take that step inside, it’s important to give them exactly what they’re looking for. But that’s easier said than done. Here are five necessary website elements your customers want – and why it’s important to give it to them:
If you’re advertising a service, product, or promotion, it needs a home on your website. Your content should persuade potential customers to purchase what you’re selling, and share their contact information. To get them to do so, a landing page connected to the service, product, or promotion content you produce is important. Read More “6 Keys to a Great Landing Page”
At Pulse we know how difficult it is to get a small business on its feet. When you’re first starting out, marketing details might be the least of your worries, but with a strong start, you can make a real difference in the way your small business is perceived by the public. Here are five marketing musts for small businesses that you should invest in if you haven’t already.
You’re in a rush and need to pay an important bill. Your laptop is at home, you’re waiting in line for lunch, but you really need to get this taken care of. You pull out your cell phone, open your browser, and type in your bank’s URL, only to find that their website is an absolute mess on your cell phone’s screen. You scratch your head, because it looks so nice on your laptop, but the website you’re seeing now is nearly impossible to navigate. You spend all of your time waiting in line trying to figure out how to access your bill pay account, to no avail.
When I have a coding or graphic design question I want answered, I don’t go straight to Google. Instead, I take a stroll through the office and end up in the “design cave” where Pulse’s web developer and graphic designer do their work.
According to the PEW Research Center, nearly 2 out of 3 Americans own a smartphone. If your business is not using mobile marketing, you are missing a major opportunity. The number of mobile connections now exceeds the world’s population. However, there is more to mobile phone use than sending text messages or making calls. With enough creativity and a willingness to learn, your organization can take advantage of the opportunity mobile marketing presents.