When was the last time an engaging video captured your attention? Maybe you watched one of your favorite chefs share a recipe by capturing the cooking or baking process ingredient by ingredient. Or you went on an adventure with a travel vlogger who had already been to the incredible place where you plan to vacation. No matter the case, video has a way of drawing us in so that we pay attention to the person, place, or product being showcased. Perhaps you’re aware of this and you’ve already created a great video for your business, but how have you used it for marketing? Here are 3 ways to use video for marketing if you’ve been wondering how best to get it in front of as many eyes as possible:
Video is the most consumed medium on the Internet. In fact, there are over 1 billion users on YouTube alone, while both Facebook and Snapchat report 8 billion daily video views. These numbers are growing constantly and businesses are responding with over 60% using video as a marketing tool. Videos used for marketing are more than just advertisements. Demonstrations, tutorials, and other videos can have a place in your marketing strategy – if you pick the right type and platform.