When was the last time an engaging video captured your attention? Maybe you watched one of your favorite chefs share a recipe by capturing the cooking or baking process ingredient by ingredient. Or you went on an adventure with a travel vlogger who had already been to the incredible place where you plan to vacation. No matter the case, video has a way of drawing us in so that we pay attention to the person, place, or product being showcased. Read More “3 Ways to Use Video for Marketing”
Video is the most consumed medium on the Internet. In fact, there are over 1 billion users on YouTube alone, while both Facebook and Snapchat report 8 billion daily video views. These numbers are growing constantly and businesses are responding with over 60% using video as a marketing tool. Videos used for marketing are more than just advertisements. Demonstrations, tutorials, and other videos can have a place in your marketing strategy – if you pick the right type and platform.