Uncategorized Archives - Pulse Marketing Agency

5 Ways to Find Content Ideas that Your Customers Want to Read About

Content marketing is an important aspect of successful operation for many businesses, but content creation can represent a real barrier to success. Good content should be engaging, informative, and most importantly, digestible to viewers. Unfortunately, many businesses struggle to find ideas that will resonate with their current and prospective customers.

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What is the Perfect Digital Ad Frequency?

Advertisement frequency is an important part of any successful digital advertising campaign, however it rarely takes the spotlight. Compared to more visible factors like powerful images, impactful wording, and accurate targeting, frequency is noticeably less glamorous, and is often one of the last pieces of a campaign to come together. After all, how much does the number of exposures to an advertisement really matter? Quite a lot, as it turns out.

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Five Ways to Use Google Analytics to Improve your Marketing

Google Analytics is the undisputed king of website analytics, and for good reason. For a free tool, Google Analytics has an enormous amount of analytical power, built on an intuitive and easy-to-use platform that does a great job balancing depth and complexity, perfect for novice and expert marketers alike. In today’s web development market, nearly every website is built from the ground up with Google Analytics in mind. Considering this fact, every marketer should know how to use Google Analytics as a part of their marketing campaign. Here are five ways to get you thinking about the possibilities:
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How Location-based Targeting can Help You Reach your Audience

Over the last few years, location-based targeting has come to the forefront of marketing through a number of different technologies which allow marketers to target more specific audiences than ever. In a similar vein to other digital marketing tactics such as remarketing and user-id targeting, location-based targeting excels through its ability to target specific users and devices that are more likely to convert, allowing for an advertising budget to be spent more efficiently. Read More “How Location-based Targeting can Help You Reach your Audience”

Why the Super Bowl Ads Were So Attention-Grabbing

As I scrolled through Facebook prior to the Super Bowl, I noticed a common trend: a few of my friends mentioned they didn’t really care to watch the game and they were only tuning in so they could watch the commercials.

I don’t know about you, but the only time I’ve ever heard someone say they couldn’t wait to watch a commercial was during the Super Bowl. That got me thinking: what is it about these Super Bowl ads that are so popular? Other than being enjoyable to watch, these commercials also offer a valuable lesson for marketers. Read More “Why the Super Bowl Ads Were So Attention-Grabbing”

9 Useful Writing Tips for Marketing

You may not consider yourself a writer, but if you want to do almost any kind of marketing for your business, you must put one word after another until you’ve completed a sentence. Because this is true, taking advice from those who consider writing their profession is a great way to improve your own. Even though many authors who provide well-known quotes are novelists and poets, their advice is still applicable to anyone who has to market a business.

Here are 9 useful writing tips that you can use in your marketing:

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