If you have a website, chances are you’re currently connected to Google Analytics (GA). GA is an analytical tool that is extensively used worldwide and available for free. If you don’t have GA and would like to start tracking valuable data on your website, follow these basic instructions from Google. Read More “How Google Analytics Can Help You Make Smart Marketing Decisions”
Over the last few years, location-based targeting has come to the forefront of marketing through a number of different technologies which allow marketers to target more specific audiences than ever. In a similar vein to other digital marketing tactics such as remarketing and user-id targeting, location-based targeting excels through its ability to target specific users and devices that are more likely to convert, allowing for an advertising budget to be spent more efficiently. Read More “How Location-based Targeting can Help You Reach your Audience”
As I scrolled through Facebook prior to the Super Bowl, I noticed a common trend: a few of my friends mentioned they didn’t really care to watch the game and they were only tuning in so they could watch the commercials.
I don’t know about you, but the only time I’ve ever heard someone say they couldn’t wait to watch a commercial was during the Super Bowl. That got me thinking: what is it about these Super Bowl ads that are so popular? Other than being enjoyable to watch, these commercials also offer a valuable lesson for marketers. Read More “Why the Super Bowl Ads Were So Attention-Grabbing”
There’s a line snaking out the door, one of your employees called in sick at the last minute, and there’s an angry customer asking to speak with the person in charge (that’s you). If you’re a small business owner, you’ve probably had days when it seems like nothing is going right. On days like this (and often others) marketing opportunities are such a low priority that they’re not even on your list. That’s completely understandable — as a small business, we recognize the challenges associated with making your own marketing plan come to fruition.
You may not consider yourself a writer, but if you want to do almost any kind of marketing for your business, you must put one word after another until you’ve completed a sentence. Because this is true, taking advice from those who consider writing their profession is a great way to improve your own. Even though many authors who provide well-known quotes are novelists and poets, their advice is still applicable to anyone who has to market a business.
Here are 9 useful writing tips that you can use in your marketing: