Although we’re well into the month of October, there’s still time to optimize your website’s landing pages for the holiday season. If you sell products on your website or are running an online holiday promotion, take some time to review your landing pages to make sure your website is doing its job. Keep in mind that people could be coming to your website and landing on a number of your pages, not just the homepage or the ones you link to in your advertising. When reviewing your website, here are a few landing page tips to remember:
Here at Pulse we have many opportunities to attend events, conferences, presentations and meetings. During these outings, we hear various people tell their stories to show audiences how they became successful. Every speaker uses their story to evoke an emotional response from the audience. It doesn’t matter if that audience includes one other person or several dozen, their story helps others understand why their business is an integral part of their personal story, and why that influences the way they operate the business.
“World’s Most Popular Search Engine” I typed into Google (the default search method on Chrome, also owned by Google), knowing full well the answer I’d be given. It’s Google, of course. With 72.48% of the world’s market share of search according to Search Engine Watch, Google is a powerhouse when it comes to finding information on the internet.
If you haven’t heard the news, a scandal is currently dominating discussions concerning Facebook. Here’s a quick run-down if you missed the news: Cambridge Analytica, a data analytics firm, was recently exposed by whistleblower and former employee Christopher Wylie for harvesting data for political purposes from more than 87 million Facebook users (the numbers have been climbing since the news broke, hence the varying numbers about how many were affected throughout the cited sources).
Happy first day of spring! It doesn’t seem like spring with the towering snow banks all around us, but the days are getting longer, the sun is still up after 5 p.m. and many people have warmer weather on their minds. With a new season comes a renewed sense of purpose for some business owners. Many are feeling reinvigorated and ready to tackle the new season with new ideas. If you’re one of those people (or if you anticipate you will be one of those people once the snow melts a little more), you may be searching for helpful marketing ideas to welcome spring. Here are 5 ideas to get you started!
As the world becomes more digitally oriented, it’s easy to assume that print is dead. That couldn’t be farther from the truth. Even though digital marketing is an extremely successful way to market your business, you should consider a few things if you’re planning to cut print from your plan. Marketing is a balancing act and knowing where to invest can either spell out success or failure for your strategy.
When was the last time you invested in training your employees? By investing, I don’t necessarily mean money. Maybe it requires time and effort, or simply diverting your attention from something that seems more important at the time. Investing in your employees may at first seem counterintuitive. If you train an employee or provide them with professional development opportunities and they take advantage of them, they may then leave your business to work somewhere else.
“When it comes to employee training, some small businesses are torn. They want their workers to be well equipped and productive, but they fear that these newly trained folks will desert them for higher-paying jobs at larger companies. That’s a narrow view, and a potentially dangerous one. Companies that fail to develop their employees could be doing damage not only to morale, but to the bottom line as well,” the Huffington Post reported in an article titled “Not Investing in Employee Training Is Risky Business.”
With a new year comes new trends in the world of marketing. As time goes on we’ve seen incredible shifts in the marketing landscape that have been primarily due to technology. It’s important to stay up to date with what’s working and what’s not when it comes to marketing, which is why we’ve put together 3 marketing trends to watch in 2018:
As marketers, we’re often asked questions about various topics, from social media advertisements to blogging. A common question that seems to come up time and again spans a few subjects and generally follows these lines: “how often should I…?”
Determining how often you should post to Facebook, blog, or send out an email is tough. You don’t want to spam your customers, but you also don’t want to neglect them or miss out on potential opportunities to sell a product or service. Here are three questions we often get about how often to carry out a marketing tactic, and why that frequency is so important to your business.
If you’re a small business owner, you may have to make choices when it comes to marketing. Rather than invest several thousands of dollars into a dynamic marketing strategy, you may have to pick and choose marketing tactics based on the budget you find works best for your business. If that’s the case, you may be wondering what’s worth investing in next year, and what should be cast aside.