If you’ve already invested time in establishing a social media presence for your business, you’re ahead of the game! The next step is learning how to increase social media engagement, which is easier said than done.
As of January 2016, there were 1.97 billion active mobile social accounts worldwide (We Are Social), and 85 percent of customers expect businesses to be active on social media (Vocus). Social media marketing and advertising is now an important part of marketing strategy. It helps attract visitors, convert leads, close customers, and can take your business in a positive direction.
At Pulse we know how difficult it is to get a small business on its feet. When you’re first starting out, marketing details might be the least of your worries, but with a strong start, you can make a real difference in the way your small business is perceived by the public. Here are five marketing musts for small businesses that you should invest in if you haven’t already.
Providing customer service was once about speaking to someone in person at your place of business, or providing a phone number for customers to call if they were in need of assistance. A quick flip through the phonebook, or a glance at the sticker on the back of a product could provide someone with a direct line to your business or a physical address to visit to get their questions answered.
When it comes to social media marketing, there are many options for platforms to use, and more becoming available every day. However, not all of these are right for every business. Choosing your social media strategies wisely allows you to invest time and resources into activities that will help you meet your business’ needs and goals.
According to the PEW Research Center, nearly 2 out of 3 Americans own a smartphone. If your business is not using mobile marketing, you are missing a major opportunity. The number of mobile connections now exceeds the world’s population. However, there is more to mobile phone use than sending text messages or making calls. With enough creativity and a willingness to learn, your organization can take advantage of the opportunity mobile marketing presents.
Today’s digital world provides a variety of forums for people to express their opinions. Along with online review sites like Yelp, your customers are talking with their friends about you on social media. If you’re not listening to these conversations, you should be. They could help you to better serve your customers in the future.
Snapchat now has over 100 million monthly active users viewing an average of 5 billion videos per day. It may not seem like a likely social network for brands to include in their social media marketing strategy, but if your target audience includes millennials, Snapchat provides a significant opportunity to connect with this age group with 63% using this platform.
If your target audience is women and you’re not on Pinterest, you’re doing your brand a big disfavor. According to eMarketer, 85% of Pinterest’s 100 million active users are female. With its combination of social media platform and search engine abilities, and recent kick-off of “Promoted Pins,” Pinterest is poised to become a respected major player in the world of social media. So, why do people use Pinterest? To plan for the future. Do you want to be a part of your customers’ future plans?
YouTube is the second largest search engine in the world, processing 3 billion searches each month. By creating an active YouTube channel, you reach an eager, and younger, audience and your business also stands to gain more influence on Google. If you’re not making use of YouTube in your marketing, it’s time to embrace it and its billion users. Comments on YouTube are tied to Google+, which means creating and posting content on YouTube increases your visibility and credibility with Google’s search engine, if you can engage your audience.