Social media is a great tool to use if you hope to connect with prospective customers. You can share product information, testimonials, photos, and more. Past, present, and future customers can engage with your social media profiles by liking your post on Facebook, retweeting your tweet on Twitter, commenting on your Instagram photo, or watching your videos on Snapchat. This positive engagement is great for business, but what happens when someone has a negative experience and decides to use your social media profiles to let others know about it? Managing a social media crisis like this can be stressful, and sometimes difficult, but following these 5 steps will help you out if and when the time comes.
Social media is a champion in the marketing world. From Facebook and Youtube to Twitter, Instagram and Snapchat, there are several great platforms that will help spread your company’s message positively.
Social media is powerful. According to the PEW Research Center, seven-in-ten Americans use social media. Social media use blossomed from only 5% in 2005, to about 50% in 2005, and finally 69% today.
A couple walks through the door of your restaurant, are greeted warmly by your host or hostess, seated promptly, receive excellent customer service, and are delighted by the dishes you’ve quickly placed in front of them for their meal.
If you use social media channels for marketing your business, staying on top of new features that are consistently rolled out for platforms such as Facebook and Instagram is important. Facebook bought out Instagram in 2012, and since then the popular photo sharing application has gone through a rebrand and introduced new and helpful features to users.
There are many tools available to help you manage your social media accounts. There are some that are more useful than others – like Hootsuite, a platform that allows you to schedule posts on Facebook, Twitter, LinkedIn, and Instagram simultaneously and far into the future. Tweetdeck is much like Hootsuite, but just for Twitter. If you use Twitter for your business, signing into and trying out Tweetdeck may drastically improve the way you tweet.
We can’t resist looking at short videos. Our eyes are naturally attracted to the movement and colors. In fact, Animoto reports that “4 times as many consumers would rather watch a video about a product than read about it.”
Reaching people interested in your product or service must be done in steps – the first of which is determining your target audience. Once you’ve discovered who is most interested in what you offer, connecting with them comes next. To reach potential customers, you don’t have to search high and low. Instead, you can turn to a tool billions of people use every day: Facebook.
With over 500 million active monthly users and an average of 95 million photos and videos shared every day, Instagram is a powerful visual tool that can engage audiences far and wide. eMarketer reported that in 2015 48.8% of brands used Instagram. They also predicted that number would rise to 70.7% in 2017, surpassing Twitter.
Open an app, take a quick photo, set a timer, and send it along to any friends you choose. Snapchat, now called “Snap,” is as simple as that for users of the popular platform, which has over 100 million daily active users, according to Hootsuite. Since the launch of Snapchat in 2011, it has evolved to offer new and exciting features – not just for your average user, but also for business. With snapchatters watching over 10 billion videos per day, using Snapchat for business may be something you should consider.