Pulse Marketing Agency

A few months ago I was scrolling through Youtube and landed on a video by a Youtuber that I watch every so often. Her name is Zoe Sugg and she’s a popular United Kingdom-based beauty and fashion vlogger with over 12 million subscribers. She started her video with a friendly “hello, everybody!” much like most of her other videos, but soon after she launched into a passionate plea to her subscribers to celebrate her birthday by donating to a cause that was close to her heart.

Read More “Bolster Your Nonprofit Marketing Strategy with Social Media Influencers” →

On Jan. 11, Mark Zuckerberg, co-founder, chairman, and CEO of Facebook, announced a Facebook News Feed change that will affect anyone who uses the platform. The News Feed, a collection of posts, photos, and videos from a Facebook user’s friends, family, and the pages they follow, will go through a significant change over the next few months. Zuckerberg wrote to the Facebook community that this change is meant to help Facebook users have more meaningful social interactions. “The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups,” Zuckerberg announced. “As we roll this out, you’ll see less public content like posts from businesses, brands, and media.”

This change means that marketers and business owners who depend on Facebook to advertise and promote their brand will need to make major adjustments to the way they approach posting to the popular social media platform.

Read More “How the Facebook News Feed Change Will Affect Your Business” →

Organic reach on Facebook posts has dipped to an all-time low of 2% to 6% this year, according to Social Media Examiner.  The bad news is that this figure will continue to decline. The good news is that Facebook advertising is fairly inexpensive, simple to set up and manage, and works well (when it’s properly maintained). You’re not alone if you’re wondering how to create content that will entice people to engage and share it, thus improving your organic reach on Facebook. Let’s pause for a moment and think about the types of content we tend to share the most on Facebook. I bet you’ll come up with a variety of thoughts, including pictures of vacations, kids, and pets, political thoughts and opinions, causes that people are passionate about, and, of course, funny memes. Sharing on business pages isn’t all that different. Here are a few post type suggestions to help you improve your organic engagement on Facebook:

Read More “How to Improve Your Organic Reach on Facebook” →

Did you know that recommendations from friends are the most credible form of advertising among consumers? “Eighty-three percent of online respondents in 60 countries say they trust the recommendations of friends and family,” according to the Nielsen Global Trust in Advertising Report. Because we take the advice of the people we know and trust when it comes to purchasing decisions, a new form of social media content generation is being explored by brands big and small. User generated content (UGC) is content that’s created by social media users and support a brand’s product or service.

Read More “User Generated Content: The Key to Mastering Social Media?  “ →

If you have a Facebook business page and you haven’t been using Facebook Insights data to improve your overall reach and engagement, you’re missing out on one of the best features your account has to offer. Facebook Insights data offers a wealth of information, all of which can help you improve your presence on the popular social media channel.

Read More “7 Things You Can Learn from Facebook Insights Data” →

At Pulse, we always suggest that our clients post regularly to their social media profiles. But what does “regularly” mean? On Facebook, you should post 3 times per week, at minimum. It’s preferable to post 2 times per day, 7 days per week. Keeping up with a schedule like that and brainstorming new post ideas can be difficult. That’s why we’ve put together this list of 7 post ideas for Facebook.

Read More “7 Post Ideas for Facebook” →

Social media is a great tool to use if you hope to connect with prospective customers. You can share product information, testimonials, photos, and more. Past, present, and future customers can engage with your social media profiles by liking your post on Facebook, retweeting your tweet on Twitter, commenting on your Instagram photo, or watching your videos on Snapchat. This positive engagement is great for business, but what happens when someone has a negative experience and decides to use your social media profiles to let others know about it? Managing a social media crisis like this can be stressful, and sometimes difficult, but following these 5 steps will help you out if and when the time comes.

Read More “5 Steps to Managing a Social Media Crisis” →

Social media is a champion in the marketing world. From Facebook and Youtube to Twitter, Instagram and Snapchat, there are several great platforms that will help spread your company’s message positively.

Read More “5 Things to Keep in Mind as You Develop Your Brand Voice on Social Media” →