Since the rise of social media in the early 2000s, threats to our privacy have increased — and it’s not completely our fault. According to Pew Research Center, 91% of Americans ‘agree’ or ‘strongly agree’ that they’ve lost control of how personal information is collected and used on social media. Such public platforms are useful for businesses that use social media as an outlet for marketing (as they should be!), so how can we utilize these platforms while keeping privacy in mind?
When it comes to managing a brand’s online presence, there is no question that responding to comments and reviews is an important element, no matter the platform or industry. This includes replying to comments on social media, customer review sites (such as Yelp), and your blog, if you have one. When done well, social interaction with your brand can go a long way towards managing and developing valuable customer relationships.
GIFs are a lot of fun, and they can help you become very creative with your social media marketing strategy. If you have never made a GIF before, don’t worry— there are several apps out there that can help you make some fun GIFs using your smartphone and easily share them on social media, like GifBoom and GIPHYCam.
Making a GIF is simple: think of something that will resonate with your target audience and tell a story, record a short video clip, add some text to it (optional), and voilà! Read More “Consider using GIFs in your social media marketing”
A few months ago I was scrolling through Youtube and landed on a video by a Youtuber that I watch every so often. Her name is Zoe Sugg and she’s a popular United Kingdom-based beauty and fashion vlogger with over 12 million subscribers. She started her video with a friendly “hello, everybody!” much like most of her other videos, but soon after she launched into a passionate plea to her subscribers to celebrate her birthday by donating to a cause that was close to her heart.
Read More “Bolster Your Nonprofit Marketing Strategy with Social Media Influencers”
If you haven’t heard the news, a scandal is currently dominating discussions concerning Facebook. Here’s a quick run-down if you missed the news: Cambridge Analytica, a data analytics firm, was recently exposed by whistleblower and former employee Christopher Wylie for harvesting data for political purposes from more than 87 million Facebook users (the numbers have been climbing since the news broke, hence the varying numbers about how many were affected throughout the cited sources).
Read More “Facebook Advertising Following the Cambridge Analytica Scandal”
On Jan. 11, Mark Zuckerberg, co-founder, chairman, and CEO of Facebook, announced a Facebook News Feed change that will affect anyone who uses the platform. The News Feed, a collection of posts, photos, and videos from a Facebook user’s friends, family, and the pages they follow, will go through a significant change over the next few months. Zuckerberg wrote to the Facebook community that this change is meant to help Facebook users have more meaningful social interactions. Read More “How the Facebook News Feed Change Will Affect Your Business”
Organic reach on Facebook posts has dipped to an all-time low of 2% to 6% this year, according to Social Media Examiner. The bad news is that this figure will continue to decline. The good news is that Facebook advertising is fairly inexpensive, simple to set up and manage, and works well (when it’s properly maintained). You’re not alone if you’re wondering how to create content that will entice people to engage and share it, thus improving your organic reach on Facebook. Let’s pause for a moment and think about the types of content we tend to share the most on Facebook. I bet you’ll come up with a variety of thoughts, including pictures of vacations, kids, and pets, political thoughts and opinions, causes that people are passionate about, and, of course, funny memes. Sharing on business pages isn’t all that different. Here are a few post type suggestions to help you improve your organic engagement on Facebook:
Did you know that recommendations from friends are the most credible form of advertising among consumers? “Eighty-three percent of online respondents in 60 countries say they trust the recommendations of friends and family,” according to the Nielsen Global Trust in Advertising Report. Because we take the advice of the people we know and trust when it comes to purchasing decisions, a new form of social media content generation is being explored by brands big and small. User generated content (UGC) is content that’s created by social media users and support a brand’s product or service.
Read More “User Generated Content: The Key to Mastering Social Media? “
If you have a Facebook business page and you haven’t been using Facebook Insights data to improve your overall reach and engagement, you’re missing out on one of the best features your account has to offer. Facebook Insights data offers a wealth of information, all of which can help you improve your presence on the popular social media channel.
Read More “7 Things You Can Learn from Facebook Insights Data”
At Pulse, we always suggest that our clients post regularly to their social media profiles. But what does “regularly” mean? On Facebook, you should post 3 times per week, at minimum. It’s preferable to post 2 times per day, 7 days per week. Keeping up with a schedule like that and brainstorming new post ideas can be difficult. That’s why we’ve put together this list of 7 post ideas for Facebook.
