Search Engine Optimization Archives - Page 2 of 2 - Pulse Marketing Agency

5 SEO Dos

Search Engine Optimization (SEO) best practices change so frequently that it is sometimes hard for marketers to keep up. What we did a few years ago can now drastically harm your website’s performance, and what we do now will most likely need to be revisited in a year or two. We’ve put together a list of 5 SEO “dos” that are fundamental in increasing your website’s traffic and proving your brand to be a leader in the industry.

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Your SEO Ranking Depends Largely on Your Website Content

This week, all of us here at Pulse Marketing finished taking the last of three SEO update seminars on the latest Google Hummingbird release. At the end of it all, we’re quite happy to discover that Google likes us! Why is that, you might ask? We’ve always paid a great deal of attention to the quality of our content—and based on Hummingbird’s new criteria, content is now the undisputed king (of Google’s world, that is).

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Analyzing the Success of Your SEO Program

Having a well designed website doesn’t mean that your organization has secured a visible web presence. In order to ensure that your website is highly “discoverable,” you must invest in Search Engine Optimization (SEO). SEO is the process of improving the visibility of a website in search engines via “natural” or unpaid (“organic”) search results.

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Search Engine Marketing: SEO vs. Paid Search

One highly-deliberated topic is the comparison of search engine optimization (SEO) and paid search, also known as pay per click (PPC). Without choosing sides, we’d like to take a moment to inform you of both marketing options, their general result, and what we think works best in a robust search engine marketing campaign.

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