Fall is officially here, and for many retailers, this heralds the beginning of the 2017 holiday season. According to Fortune Magazine, Americans spent $8.4 billion dollars on Halloween alone in 2016, but even that was just a drop in the bucket compared to more than $1 trillion dollars spent on the most celebrated holidays in America – Thanksgiving, Christmas, and Hanukkah.
Search engine optimization, also known as SEO, should be a top priority for any business as we enter the new year. Beautiful website design is one way to attract customers, but if they can’t find your website to begin with, then you’re out of luck. SEO, the most important aspect of any website, helps others find you on search engines and can really improve your online exposure.
By now you’ve probably heard – if you don’t create content for your website, it’ll be hard for anyone to find it. Google, one of the most popular search engines, ranks your website according to how well it’s optimized for search engines (SEO). One way to make your website more SEO and Google friendly is to add content that is valuable to others.
In the United States alone, Internet users conduct an average of 12 billion searches per month. Do you know if your website is being found amongst those searches? If your website is not properly optimized to meet search engine criteria, it may not be. There are many factors that contribute to SEO (search engine optimization), including your website’s content, keywords, and other elements. You should make sure you are up-to-date with these requirements so search engines find you and drive traffic to your website.
To help you, we’ve created a list of these requirements and how they factor into your website’s SEO:
According to the PEW Research Center, nearly 2 out of 3 Americans own a smartphone. If your business is not using mobile marketing, you are missing a major opportunity. The number of mobile connections now exceeds the world’s population. However, there is more to mobile phone use than sending text messages or making calls. With enough creativity and a willingness to learn, your organization can take advantage of the opportunity mobile marketing presents.
When it comes to your website’s search engine optimization (SEO), keywords matter. Keywords are what prospects type into search engines to find the information they are looking for. If it is relevant to what they are looking for, your business’ website may be a source of this information. By choosing the right keywords, you increase your chance of being found and attracting potential customers on these search engines.
Being found on search engines is essential to the success of both your website and your business. But did you know that you can take it a step further or rather, closer to home? Local SEO helps your business show up in local searches, which drives more customers to your door. In fact, local searches lead half of all mobile users to visit businesses within one day. With summer attracting more tourists and potential customers to your area, you can’t afford to not take advantage of this opportunity.
With a new year comes new trends to follow. Marketing trends are no exception with social media, technology and competitors changing the landscape almost daily. Keeping up with trends is essential to your marketing plan for the new year and beyond. Your staff, your clients, and your business as a whole will benefit greatly from following and implementing these trends.
We often get caught up in the fact that Google is big and powerful, and we forget that there are other search engines and means of finding your business that are important, too. Depending on the site, and its SEO, search can account for up to 1/3 of website traffic, based on a recent study by Shareaholic. This study also revealed a lot about the value of different search engines—turns out, Google is not always at the top of the totem pole.
It is important to stay up to date with the latest trends in Search Engine Optimization (SEO), but with Google making changes to their search engine algorithm every so often, it can be difficult. We’ve put together a list of 5 SEO don’ts that are definitely out of style—and some are even considered to be Black Hat SEO techniques.