A couple walks through the door of your restaurant, are greeted warmly by your host or hostess, seated promptly, receive excellent customer service, and are delighted by the dishes you’ve quickly placed in front of them for their meal.
Shopping is one of America’s favorite pastimes, so is surfing the Internet! It’s no surprise that statistics show that there are 205 million online shoppers in the United States alone. By having an online store, you can attract customers who would not visit your brick and mortar store otherwise, but will make a purchase online.
A survey by ticket purchasing website Eventbrite revealed that Millennials command an estimated $1.3 trillion in annual consumer spending. This study also showed that this generation prefers to spend their money on experiences like concert tickets or vacations rather than material items. In essence, like any other previous generations, Millennials crave memorable experiences, which influences most of their spending. In order to reach more young people, businesses need to adapt their sales and marketing strategies.
Today’s digital world provides a variety of forums for people to express their opinions. Along with online review sites like Yelp, your customers are talking with their friends about you on social media. If you’re not listening to these conversations, you should be. They could help you to better serve your customers in the future.
Driving demand is crucial to successful business to business (B2B) marketing, but interest doesn’t guarantee conversion. Most B2B prospects visit websites to research, not to buy – in fact, 20% of people requesting information on your product or service won’t purchase anything for at least a year, according to a research from Oktopost. Studies show, however, that undecided and fickle prospects can make up a significant portion of future sales.
Converting a new customer is certainly very exciting. However, many businesses make the mistake of overlooking the valuable customers they already have and focus most of their marketing efforts on recruitment, instead of customer retention. According to Kissmetrics, it’s nearly 7 times less expensive to retain an existing customer than to gain a new one.
Whether you are a B2B or B2C business, your success depends on the people who are purchasing your product or service. Your clients are just as diverse as their perspectives, needs and wants. This is why it is important to know who these clients are so you know how to best reach them. Before you can decide how to market your product or service, you need to develop a buyer persona – a model or prototype of your ideal buyers. To do this you must ask yourself a few key questions and do some research to find the answers:
In a mobile world, human beings are more connected than ever. This is especially true in the business world, where client relationships are the key to your success. Like any relationship, business-client relationships must be maintained to keep them alive.
With the popularity of websites like Yelp, most consumers begin their shopping online by reading reviews of products and businesses. Most businesses have the option to review products or services directly on their websites. It seems that what people are saying about you online matters more than how you promote what you are selling yourself.
With a new year comes new trends to follow. Marketing trends are no exception with social media, technology and competitors changing the landscape almost daily. Keeping up with trends is essential to your marketing plan for the new year and beyond. Your staff, your clients, and your business as a whole will benefit greatly from following and implementing these trends.