Here at Pulse we have many opportunities to attend events, conferences, presentations and meetings. During these outings, we hear various people tell their stories to show audiences how they became successful. Every speaker uses their story to evoke an emotional response from the audience. It doesn’t matter if that audience includes one other person or several dozen, their story helps others understand why their business is an integral part of their personal story, and why that influences the way they operate the business.
How does the public view your brand? This is an important question to ask as you build your public relations strategy. There is more to consider than just how your business will be portrayed by the media. How you communicate inside and outside of your organization, events you plan, your involvement in the community, and even how you handle a crisis make up your public relations strategy.
When an unexpected situation comes up in your organization, you need to be prepared for whatever comes your way. Having a crisis management plan can help you to handle or even prevent any crisis that you may face.
Public relations is a great way to build your business’ image. Even if your business is well-established, there is no time like now for a fresh start. Creating a plan for your public relations strategies will keep you on track for leveraging your brand positioning and achieving your goals.
If you are building your business’ brand, you’ve probably heard the term “public relations” and been told by your mentors that you need a strategy for it. You may be wondering what exactly is public relations and why it matters. What you need to know is that it is essential to creating and maintaining your business’ image to the public through the press or other mediums.
The holiday season is the season of giving. Both businesses and individuals celebrate this season by giving the gifts of time, money, and other resources to their favorite charities. For businesses, being involved with the community is a great way to build their brand, making these gifts ones that keep giving all year long.
Pulse Marketing Agency ends a year of giving back to the community by sponsoring the Festival of Lights Parade and Christmas dinners for Manna Ministries, Bangor Area Homeless Shelter, Ronald McDonald House, and Sarah’s House – using their marketing budget for the month of December to fund it. Read More “Pulse Marketing Agency Sets an Example for Giving Back With a Twist”
During the holidays, many businesses open their doors to their clients and neighbors to celebrate the season. This is also a great opportunity to market to business clients in attendance and boost your community relations strategy. To do this, you must make a good impression on all who walk in the door.
One of the most important, yet overlooked, aspects of a sound marketing plan is community relations. While it can be difficult to see immediate, easily-measureable results from your efforts, investing in relationships with the people in your area creates strong ties to your community. Building and sustaining strong ties equals more people who know you, respect you, and vouch for you. This turns into more potential customers that you reach. Even a business with a shoe-string budget can find ways to grow their brand through community relations.
Here are 4 ideas you can use to fertilize your community roots:
Oxford Dictionaries defines community-minded as “interested in helping the wider community; socially concerned.” It would be great to say that all businesses are community-minded, but the truth is some businesses are more concerned with increasing profits, time management, and employee productivity to make room for socially concerned activities. In reality, though, there are many benefits of being a community-minded business—and almost every reason that might be keeping you from being more socially responsible is a reason why you should be.