Inbound Marketing Archives - Pulse Marketing Agency

5 Steps to a Successful 2017 Inbound Marketing Plan

To stay ahead of the competition, inbound marketing – using marketing to bring potential customers to you – is an essential strategy. Using techniques such as content marketing, social media marketing, and search engine optimization can help your business thrive, but first you’ll need a plan. Here are 5 steps to follow to create a 2017 inbound marketing plan:
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4 Types of Marketing Data to Analyze

What do your business’ email newsletter, social media, and website have in common? Other than being part of your online marketing, they are valuable sources of data. Collecting and analyzing this data can help to inform your business’ marketing strategies and overall performance. To be most effective, you must track only the data that is relevant to your business’ goals.

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How to Write Marketing Content that Sells and Tells Your Story

Today’s consumers are more informed than ever before thanks to the wealth of information available online. In fact, over half of consumers say that offering free content on a topic they’re interested in is effective in attracting their business. This means that creating engaging content that both sells and tells your brand’s story is essential to your success. Finding ideas for this content can be challenging but can be done with a bit of creativity.

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3 Ways to Nurture Leads and Drive Demand

Driving demand is crucial to successful business to business (B2B) marketing, but interest doesn’t guarantee conversion. Most B2B prospects visit websites to research, not to buy – in fact, 20% of people requesting information on your product or service won’t purchase anything for at least a year, according to a research from Oktopost. Studies show, however, that undecided and fickle prospects can make up a significant portion of future sales.

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6 Key Points to an Effective Landing Page

Your website is one of the most important marketing tools you have. When visitors engage with your website, landing pages are the next step in converting them into new leads. Your landing page allows you to gather vital information about prospective customers in exchange for something that provides value to them like an eBook or other content. Like any other page on your website, you have to make sure that your landing page makes a good impression on your leads.

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4 Ways to Use Your Content to Attract Leads

In order to increase your client base, you first must attract them. To do this, you have to know who they are, where they are and what they’re seeking. Create a buyer persona to learn how to best communicate with your target audience. Your website and social media pages offer a wealth of information about audience.

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6 Steps to a Successful Inbound Marketing Plan for 2016

To stay on top of current B2B marketing trends, inbound marketing is an essential strategy. Like any other strategy, planning ahead makes it more effective by keeping you and your staff on track to reach your goals for the year. Even if inbound marketing is already part of your overall marketing strategy, it is never too late to make a plan.

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Make Inbound Marketing Work for You in 2016

‘Tis the season to develop new marketing strategies for the new year. Outbound marketing’s approach of pushing products or services on prospective clients has become less effective. In our connected world, when the majority of consumers research their purchases long before making contact with a company, the “make sure they can find you when they’re ready” philosophy of inbound marketing is more in touch with today’s client.

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Tips to Increase Your B2B Conversion Rates in 2015

Anyone engaged in Business to Business (B2B) marketing and sales can attest that it is not an easy task.  B2B conversion requires research, marketing skills and aptitude, and – above all else – perseverance.  As a small business owner, I perform both marketing and sales functions for my agency. This can be both challenging and insightful at the same time, and over the years I’ve learned a few helpful techniques in courting potential clients and working with them after conversion.  Here are a few lessons I’ve learned along the way in my career:

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