For nonprofits, the holiday season is the time to show donors how much they are appreciated. Sending a holiday thank you letter is a simple way to do this, but if not carefully written it could end up in the junk mail pile.
During the holidays, many businesses open their doors to their clients and neighbors to celebrate the season. This is also a great opportunity to market to business clients in attendance and boost your community relations strategy. To do this, you must make a good impression on all who walk in the door.
The holiday season is known as the most wonderful time of the year. For nonprofits, it really is, especially when it comes to online giving. With 1/3 of all online donations coming in during the month of December alone, managing your nonprofit’s online presence is more important during this time of year than any other.
Holiday shopping is a competitive sport. Consumers are trying to get the best deal possible while stores are trying to attract their business. To be in the game, you need to have promotions that catch your customers’ eyes and their wallets.
As any nonprofit knows, donors are the key to their success. They also know that the holiday season is the busiest time of year for everyone, including their donors who are trying to balance all of the festivities with lengthy to-do lists. Convincing them to give to charity may be challenging as donors are budgeting for holiday gifts and travel. These challenges make outreach efforts during this time more important than ever as they are essential to your organization’s campaign.
The holidays are the time to show your customers you care, and share special deals with them. Email is one way to do this, but if not carefully crafted your message could end up in the trash folder.
With all of the sales and promotions from the business to consumer (B2C) world, business to business marketing (B2B) can feel a bit left out during the holiday season. Many B2B entrepreneurs feeling like the excitement surrounding this time of year somehow doesn’t apply to them. In fact, it’s the most important time of the year with the new year just around the corner.
The days after Thanksgiving have become holidays in their own right. Black Friday and Cyber Monday are the biggest shopping days of the year, so much so that sales begin long before these days arrive. During this time, nonprofits need to cut through the noise of commercialism to be heard and address the real reason for the season, giving.
Every year, the holiday season seems to arrive sooner and sooner. Holiday sales and decorations begin to show up in October. Your business needs to keep customers’ attention during the holi-daze, and stand out among the many offers they’ll be bombarded with.
The holidays are coming! And who doesn’t LOVE a great deal—especially a great Black Friday or Cyber Monday deal? This time of year isn’t only about buying gifts and finding the best prices, but the excitement around searching out the best deal, waiting in those long lines out in the cold on Black Friday, and yes, even cozying up in your PJ’s by the fire with your tablet on Cyber Monday. How do you let your customers know they can find the best holiday deals with you?