Have you ever stumbled across a company who uses colors that clash with their logo, multiple different font types, logos with white backgrounds when they should have been transparent, or something else that makes their company’s aesthetic inconsistent? Maybe you’re guilty of a couple of those things, too. It can be hard to keep your company’s branding consistent across platforms, plus different employees handling branding tasks may have different ideas of what looks visually pleasing. If you’ve run into any of these issues, you should consider creating brand guidelines to use for your business. Read More “What You Should Include in Your Company’s Brand Guidelines”
You’re 4 years old and riding in the backseat of your parents’ car. Much to your delight, they plan to stop and grab a quick bite to eat before they bring you to play with a friend. You glance up through the window as the car slows down and see golden arches. You know what those mean!
“McDonald’s!” you say. Whether it has been 20, 30, or 40 years since you were a small child, you probably still know exactly what those golden arches mean when you see them. Even when you were young, you were probably able to associate the symbol with a happy meal.
Shelby here! As Pulse’s project manager and former content writer and editor, I have a certain set of skills that I’m most comfortable writing about. These include content marketing, social media marketing, and email marketing – to name a few. However, I’m not as experienced in graphic design and find that I don’t write often enough about the topic. That’s why I asked Pulse’s graphic designer, Branin Blodgett, to help me come up with some topics for audiences who might be interested in learning more about graphic design. One of the first things he said to me when I asked him if he had any ideas, was “have you heard of C.R.A.P?”
High-quality graphic design tools are expensive – there’s no question about that. If you’re a business on a budget, but need great design to help with your marketing efforts, you might be wondering where to find the best free graphic design tools. There are a ton out there, but these stand out from the rest due to their high-quality and lack of subscription fees. Here are five programs, along with some of the pros and cons of each:
Do you remember the last time marketing materials caught your eye? What did they look like? Were they modern and pleasing to the eye? Were they accurate and consistent? Marketing materials and products that are designed well are not only attractive, but effective as well. Over 90% of consumers decide to make a purchase based on an item’s appearance, so knowing the elements of good graphic design can help you sell your product or service to potential consumers.