If you’re on Facebook or other social media platforms and have at least a few friends in the millennial generation, you might have noticed that Netflix launched a revival of Gilmore Girls, a popular television series from the early 2000s.
How does the public view your brand? This is an important question to ask as you build your public relations strategy. There is more to consider than just how your business will be portrayed by the media. How you communicate inside and outside of your organization, events you plan, your involvement in the community, and even how you handle a crisis make up your public relations strategy.
The holiday season is the season of giving. Both businesses and individuals celebrate this season by giving the gifts of time, money, and other resources to their favorite charities. For businesses, being involved with the community is a great way to build their brand, making these gifts ones that keep giving all year long.
During the holidays, many businesses open their doors to their clients and neighbors to celebrate the season. This is also a great opportunity to market to business clients in attendance and boost your community relations strategy. To do this, you must make a good impression on all who walk in the door.
I am a big fan of our local chambers of commerce. I think they do a great job offering numerous benefits to their members and keeping local business owners on top of important, ever-changing issues and trends within our community and nationally. If you’re not a member of your local chamber of commerce, you should consider becoming one – I’m an active member of three local chambers. Read More “Top 5 Reasons to Attend the Bangor Business Expo”