Email Marketing Archives - Pulse Marketing Agency

Rethinking Your Email Marketing Strategy

Rethinking Your Email Marketing Strategy

Love it or hate it, email marketing continues to be a strong marketing tool. For most people, including myself, our love-hate relationship with email marketing exists mostly due to spammer misuse. Thankfully, most of the obvious junk mail is usually filtered out, but even so, there’s also the issue of companies sending too many marketing emails, which can quickly become an annoyance to most people and cause recipients to opt-out from future communications. Read More “Rethinking Your Email Marketing Strategy”

3 Metrics to Help You Understand Your Email Marketing Campaigns

Reporting is one of the most important parts of any marketing campaign due to its ability to gauge success and identify weaker areas that need to be improved. One component of your marketing strategy where analytics may be particularly useful is email marketing, where there are an abundance of analytics at your disposal. When it comes to analyzing your email marketing campaigns, you may not know where to start. Here are three metrics you should care about, and why: Read More “3 Metrics to Help You Understand Your Email Marketing Campaigns”

5 Holiday Email Marketing Ideas

December is fast approaching, but there’s still plenty of time to prepare your business for the holiday season. One way you can do this is by creating an email marketing strategy to hopefully increase sales (and goodwill) during this merry time. Here are a few ways you can engage with your customers this holiday season through email marketing.

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5 Steps to Crafting an Effective Email Campaign

Through engaging, relevant content, an email campaign can educate and engage your audience with special offers, news, and information; however, cutting through the clutter is hard. There are 205.6 billion emails sent every day, and 40 percent of adults report that they never read marketing emails – a somewhat discouraging statistic. However, when done correctly, email marketing can be a very profitable marketing tool. According to Hubspot, “for every $1 spent, email produces an average $38 return.” Hubspot also reports that email delivers a purchase rate three times higher than social media.

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10 Steps to Increase the Open Rate of Your Email Campaign

An email campaign can help you build a relationship with your current and prospective customers. For your campaign to be effective, the information you are sending out needs to be relevant to the recipient, and worth the read. Spam filters and blacklists can prevent important messages from reaching potential customers, so it’s important to know how to create an email that will avoid these roadblocks, while also enticing readers to open and read what you’ve sent.

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