As Pulse’s content writer, I often hold blogging training sessions for our clients. The President of Pulse, Cintia Miranda, joins me to help provide our clients with tips about how to start a blog, how to choose the best blog topics, why it’s important for a business to blog, and how to become a better blogger.
Do you want more visitors to see your website? At Pulse we’re always thinking of new ways to drive traffic to our home page, but our tried and true method is simple and effective: blogging. Have you considered why you should start a blog for your business?
Do you have a brand new website? Ensuring your web pages are optimized for search engines is the first step in the search engine optimization (SEO) process. Choosing relevant keywords, making sure those keywords are repeated through your content, and specifying title tags, meta descriptions and more can give your website a solid foundation to build from, but did you know that there are blogging tips to improve SEO?
When was the last time you laughed? Cried? Donated to a good cause? Was your best friend telling you about a hilarious scuffle over a television at the Black Friday event she attended? Did you watch a viral video that told a heartwarming story that made you tear up? Was a story you read about an ongoing fundraising effort so powerful that you decided to pitch in a few dollars?
Read More “The Incredible Marketing Potential of Storytelling”
When it comes to marketing strategy, there are multiple ways to present your business to the public. One of those ways is through content marketing. What is content marketing? It’s a strategy that uses consistent and valuable content creation to connect with potential consumers. Some examples of content marketing include white papers, case studies, blog posts, infographics, checklists, and much more.
To make your marketing truly unique, create content yourself. Studies show that content marketing builds trusting relationships with current and potential clients. In fact, nearly 80% of consumers will trust your brand more if you create customized content. Creating a content marketing plan will give you the tools to keep your content strategy on track and build your clients’ trust.
Whether it’s on social media, search engine results, or your website, the first part of a blog post that a reader will see is the title. Your blog title can determine if a reader will click on it to read more or keep scrolling. This doesn’t mean that your images or the content of your blog isn’t important, but your title leads readers to these parts of your post that may not be seen if they click away. On average, 8 out of 10 readers will read your blog’s headline, while only 2 of 10 will read the rest of the content.
Today’s consumers are more informed than ever before thanks to the wealth of information available online. In fact, over half of consumers say that offering free content on a topic they’re interested in is effective in attracting their business. This means that creating engaging content that both sells and tells your brand’s story is essential to your success. Finding ideas for this content can be challenging but can be done with a bit of creativity.
Writing good, engaging marketing content is not easy. We, as marketers, must first understand that there’s already too much content out there for people to read and digest. If we want someone to give us their time to read what we write, it must be convenient, entertaining, insightful, and useful. There are millions of blogs on the internet and with more being added every day, you need to ensure your content stands out from the rest. If we lack purpose in our writing, we will fail to engage our target audience.
In order to increase your client base, you first must attract them. To do this, you have to know who they are, where they are and what they’re seeking. Create a buyer persona to learn how to best communicate with your target audience. Your website and social media pages offer a wealth of information about audience.