We’ve all likely experienced some sort of personalized marketing online, regardless of whether or not we are aware of it. It might be an email with your name entered in the subject line, a Facebook ad in your news feed for a product you recently viewed online, or even a direct mailer with a coupon for a follow-up service. No matter which tactic was employed, this kind of personalization is now becoming the norm for big and small brands alike. One very effective way to achieve this is through inbound marketing, which allows brands to hyper-personalize their messaging to a degree that has never been possible before. Read More “How to Use Inbound Marketing to Provide a Personalized Experience to Your Prospective Customers”
Regular upkeep is an important part of any marketing strategy, but it can be difficult to make time for it. As a result, many businesses fall into a rut where they fall behind on updates that could save time or money in the long run. Read More “5 Ways to Spring Clean Your Marketing Efforts”
If you have a website, chances are you’re currently connected to Google Analytics (GA). GA is an analytical tool that is extensively used worldwide and available for free. If you don’t have GA and would like to start tracking valuable data on your website, follow these basic instructions from Google. Read More “How Google Analytics Can Help You Make Smart Marketing Decisions”
Communication is an essential part of any relationship–even with your customers! As a business you may view your relationship with your customers similar to that of a personal relationship–one that needs to be cultivated, respected, and, of course, mutually rewarding. Without these qualities a customer may become dissatisfied and look for alternative places to do business, namely your competitors. However, with proper care and nurturing, you can build a relationship with your customers that will last a lifetime and may even turn them into ambassadors of your brand. Here are five ways you can nurture a relationship with customers and hopefully keep them coming back: Read More “Five Ways to Nurture a Relationship with Your Customers”
Although the exact algorithm for search engine ranking remains a mystery, over the years we have learned a lot about what best practices can help improve your ranking through search engine optimization (SEO). Keep in mind that any one strategy will not instantly bring your site to the top, but over time a combination of factors can help bolster your site’s ranking. Also, most SEO strategies have the added benefit of making your site more informative and user friendly to your website visitors. Ready to get your website on the right track? Here are 5 ways to improve your website’s search engine ranking:
As we enter the new year, many of us are likely considering starting a new habit (or breaking one) as part of our new year’s resolution. When it comes to marketing, there are many good strategies that can help your business grow if you make them a consistent part of your marketing plan. We’d like to share with you a few ideas that we think will be important in 2019 and encourage you to make them a habit as you move your business forward this year.
Rethinking Your Email Marketing Strategy
Love it or hate it, email marketing continues to be a strong marketing tool. For most people, including myself, our love-hate relationship with email marketing exists mostly due to spammer misuse. Thankfully, most of the obvious junk mail is usually filtered out, but even so, there’s also the issue of companies sending too many marketing emails, which can quickly become an annoyance to most people and cause recipients to opt-out from future communications. Read More “Rethinking Your Email Marketing Strategy”
By now you’ve probably had a chance to review some information about the new European General Data Protection Regulation (GDPR) that went into effect in May. This new regulation applies to any company that interacts with European Union citizens, which makes it applicable even to small businesses in the U.S. who have a website or collect personal information from customers.
Reporting is one of the most important parts of any marketing campaign due to its ability to gauge success and identify weaker areas that need to be improved. One component of your marketing strategy where analytics may be particularly useful is email marketing, where there are an abundance of analytics at your disposal. When it comes to analyzing your email marketing campaigns, you may not know where to start. Here are three metrics you should care about, and why: Read More “3 Metrics to Help You Understand Your Email Marketing Campaigns”
GIFs are a lot of fun, and they can help you become very creative with your social media marketing strategy. If you have never made a GIF before, don’t worry— there are several apps out there that can help you make some fun GIFs using your smartphone and easily share them on social media, like GifBoom and GIPHYCam.
Making a GIF is simple: think of something that will resonate with your target audience and tell a story, record a short video clip, add some text to it (optional), and voilà! Read More “Consider using GIFs in your social media marketing”