Google offers businesses many powerful tools to help spread and monitor their brand online. Google AdWords is one of those tools, which provides businesses with the opportunity to show up in Search Engine Results Pages (SERPs) when certain keywords are searched.
Google AdWords can be a very powerful online marketing tool for businesses of any size—even those with a limited budget. AdWords allows businesses to create text and display ads for Google Search Engine Results Pages (SERPs) based on their choice of certain keywords, in order to drive more traffic—and hopefully create conversions—to their website.
For many businesses, their advertisements are purely utilitarian: Display your company’s logo, phone number, and a picture somehow related to the work you do. Sign the check, wait for the ad to run, and hope you get a return on your investment. Often, the latter fails to materialize. The business owner becomes discouraged, and often stops running ads altogether – after all, advertising (whether in a printed publication or on the web) is expensive. When budgets are slashed, marketing is often the first line item to be cut.