As the world becomes more digitally oriented, it’s easy to assume that print is dead. That couldn’t be farther from the truth. Even though digital marketing is an extremely successful way to market your business, you should consider a few things if you’re planning to cut print from your plan. Marketing is a balancing act and knowing where to invest can either spell out success or failure for your strategy.
Is your product or service primarily meant for children 13 years of age or younger? If so, you may have hit an ethical wall that has made you question whether it’s appropriate to market to young, impressionable minds.
When you rotate the dial on the radio on your way home from work, turn on your television to watch the local news in the morning, or open your local paper to scope out the yard sales in town over the weekend, you’re bound to be exposed to traditional advertising. Read More “Why Traditional Advertising Still Matters”
Most social media platforms have some form of paid advertising, including Twitter. Twitter’s paid advertising tools will help create further reach and greater impact within your audience. Paying for visibility will ensure that your content will be shared and will give you a much greater chance to generate traffic to your website.
With a new year comes new trends to follow. Marketing trends are no exception with social media, technology and competitors changing the landscape almost daily. Keeping up with trends is essential to your marketing plan for the new year and beyond. Your staff, your clients, and your business as a whole will benefit greatly from following and implementing these trends.
Advertisements, online or on traditional media, can be seen as an annoyance to some people. This has proven to be a challenge for marketers that depend on online and traditional media channels to expose brands as software developers have responded to Internet users’ needs by offering ad-blockers for a small fee or even free. These programs have made advertising online more challenging as more people use them to increase their computer or smartphone’s performance.
Remarketing has been around for a while now, but many small businesses have been leery to try this somewhat advanced online marketing strategy. Now that Facebook has rolled out its own version of remarketing, though, you don’t have to be a Google AdWords pro to reach your recent website visitors. In fact, Facebook has made it pretty easy to get information from your website about recent Facebook users’ interactions with your website. Below are three simple steps to begin taking advantage of this new tool:
The design of your marketing materials says a lot about your brand. Poor designs can make your brand look cheap or sloppy, but a good design can give your brand credibility and value. Not every business has the means to hire an in-house graphic designer, and those that outsource often don’t know what to look for in a great design, they just follow the consensus of their peers or adhere to the designer’s suggestions. Here are a few graphic design tips that will help you critique your own design, or that of the person you are trusting with your brand:
Before you begin a social media advertising campaign, it is important to identify the best channels to reach your intended audience—and statistics often help determine the preferred social media platform for your target audience.
Have you ever wondered how advertisements for websites you’ve looked at previously just happen to show up while you are browsing the web? Maybe you thought it was a little creepy, or maybe that ad enticed you to revisit that website—either way, this Google feature known as remarketing is a great way for businesses to put their image in the eyes of consumers who at one time expressed interest in their brand.