8 Ways to Engage Your Audience on YouTube
YouTube is the second largest search engine in the world, processing 3 billion searches each month. By creating an active YouTube channel, you reach an eager, and younger, audience and your business also stands to gain more influence on Google. If you’re not making use of YouTube in your marketing, it’s time to embrace it and its billion users. Comments on YouTube are tied to Google+, which means creating and posting content on YouTube increases your visibility and credibility with Google’s search engine, if you can engage your audience.