Why Your Business Should Invest in Mobile Marketing
Influencing everything from socializing to job-hunting to watching reruns of popular TV shows, mobile internet access has transformed the way people look for information, what they expect to find, and the actions they take when they find it. Far from being just a convenience, mobile is now an integral part of the average person’s lifestyle – Digiday, in fact, found that 75% of Americans even bring their phones to the bathroom. Keeping up with this multi-faceted audience means understanding just how mobile access has radically changed the face of consumer browsing, and how marketers need to adapt.
