Why Your Social Media Marketing Strategy Needs Visual Content
Among the social media marketing changes predicted for 2014, visual media takes a front-row seat. Photos and videos have always spurred more engagement than straight text updates, but the evolution of web-viewing technology, along with some systematic changes made by social media platforms themselves, have sparked a new demand for visual content. For marketers reevaluating their social media strategies this year, it may be time to consider a more image-based focus.
