Give Them a Hashtag
Hashtags have become an indelible feature across social media networks, and if you’re not using them, you’re missing a significant opportunity to engage your audience. Hashtags are a great way to group content for discovery, connect with users who have similar interests, and promote events. If you have done research on how to use hashtags, you’ve probably followed all the advice—be specific, be concise, be unique and original—and you’ve created a short, evergreen hashtag for your newest promotion or upcoming event. Now, what do you do?