When it comes to engagement, networking is still your most powerful tool, even in today’s digital world. Social media is changing the way we network and has given us more options than we ever had before. You may not think of it this way, but Twitter is a valuable networking tool. Once you’ve mastered the art of tweeting, start networking. Your fellow Twitter users will put more value on what you have to say if they know who you are – so reach out!
Most social media platforms have some form of paid advertising, including Twitter. Twitter’s paid advertising tools will help create further reach and greater impact within your audience. Paying for visibility will ensure that your content will be shared and will give you a much greater chance to generate traffic to your website.
Here are 4 tools that Twitter offers to help you get the most for your advertising dollars:
With over 320 million monthly active users, Twitter provides a great way to engage with customers and prospects in real time, anytime. Twitter reports there are currently 58 million Tweets sent per day and it thrives on this fast pace of hot topics. However, with a 140-character limit for each post as well as new content every second, it’s also one of the most challenging social media platforms to use effectively.
