Five Marketing Musts for a Successful Trade Show Season
Spring is coming and with it comes trade show season! Exhibiting at trade shows can be a very effective marketing activity. It also can be a black hole where your dump your money, time, and energy for little or no return. Savvy marketers know that trade shows can be very successful if strategically planned in advance. There’s a lot more work involved in trade show marketing than setting up a booth and giving away branded chachkies in return for a business card in a fishbowl. Follow these five steps to marketing your next trade show and you’ll see a much better return on your investment – I promise!