The Benefits of Post-Holiday Marketing Emails – and How to Write Them
Every November, email marketers roll up their sleeves to get ready for the busiest promotional stretch of the year, starting with the explosion on Black Friday. Many marketers, though, don’t pay as much attention to the days following the holiday season – after all, why keep up an email campaign after the shopping rush is over? The answer lies in realizing that the post-holiday letdown can be a fantastic opportunity for customer retention, if not for sales.
