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Tag Archive: social media marketing

  1. How to Increase Brand Awareness and Recognition through Social Media

    Happy Social Media Day! Social media has taken over the digital world for the past decade, providing businesses with the opportunity to put their message in front of the world. Social media is quickly becoming one of the most powerful advertising tools in the digital landscape, and the good news is that you can reach audiences with content in a way not possible on other platforms through no or low cost options.

    1. Boost Posts

    For even a small ad budget, boosting organic posts on Facebook allows you to get your message in front of potential new customers. With just a $1 a day minimum ad spend, you can choose a marketing goal, such as increasing page likes or driving traffic to your website, select the demographics, location, and interests to build your target audience, and view performance metrics. We usually recommend a budget of about $20 per week to start, but your budget can vary greatly depending on your audience, product, current reach, and marketing goals. 

    1. Increase Engagement through Unique Posts

    Involve your current audience in your posts! Think of unique posting ideas that not only promote your products or services, but also encourage engagement through likes, comments, and shares. Great examples of this include polls or questions, giveaways, contests, trivia, or otherwise encouraging your current following to become “brand advocates” by sharing your posts with their current network.

    1. Post Behind the Scenes Content

    In today’s social media world, users love to engage with brands and learn more about the people behind the brand. They want to know who they’re buying products or services from. Can they relate to you? Do they support your mission? Communicate who you are through “behind the scenes” posts, whether that means videos of what a typical day in your shop looks like, what your processes are, what products you use to create your products — anything that gives an inside look into your business operations! Not only can this increase engagement and interest in your products, but it can also build trust in your brand and the people behind it.

    1. Partner with Other Local Brands

    Team up with other local businesses in your area to offer special promotions to social media customers! For example, a golf course could offer a 10% off special promotion to customers of the local sport equipment shop. This collaboration shows that you love to work with other businesses in your community, and that you want to offer great deals to your customers. Additionally, teaming up with complementary businesses in your area can increase your brand awareness through word of mouth and show that your products or services come recommended by others in the area. 

    1. Offer Social Media-Only Deals to Your Followers

    Everybody loves a great deal! Offering social media-only promotions to your followers has the potential to increase your social media following and encourage users to check your posts consistently. How you manage these promotions is completely up to your business, but some ideas include providing a screenshot of the post or having to like the Facebook page before a customer can receive the deal. Social media-only promotions encourage customers to share your posts with their network to spread the word about your deals and promotions. Similar to discounts for your social media customers, offering social media-only “secret menu” items, like specialized coffee drinks if you’re a coffee shop, or off the menu restaurant dishes, encourages your customers to follow and share your social media posts in order to receive the “inside scoop” and specials that may not be common knowledge. This also shows that you appreciate your social media followers and want to reward them!

    Leveraging your social media following is a great way to build brand awareness and create brand advocates at low or no cost. If your business is struggling with social media ideas, reach out to Pulse Marketing Agency today to learn more about our social media services!

  2. Social Media Shift and How your Brand will Survive

    Since the rise of social media in the early 2000s, threats to our privacy have increased — and it’s not completely our fault. According to Pew Research Center, 91% of Americans ‘agree’ or ‘strongly agree’ that they’ve lost control of how personal information is collected and used on social media. Such public platforms are useful for businesses that use social media as an outlet for marketing (as they should be!), so how can we utilize these platforms while keeping privacy in mind?

  3. How to Best Respond to Posts and Comments Online

    When it comes to managing a brand’s online presence, there is no question that responding to comments and reviews is an important element, no matter the platform or industry. This includes replying to comments on social media, customer review sites (such as Yelp), and your blog, if you have one. When done well, social interaction with your brand can go a long way towards managing and developing valuable customer relationships.

  4. Consider using GIFs in your social media marketing

    GIFs are a lot of fun, and they can help you become very creative with your social media marketing strategy. If you have never made a GIF before, don’t worry— there are several apps out there that can help you make some fun GIFs using your smartphone and easily share them on social media, like GifBoom and GIPHYCam. 

  5. Top 5 Social Media Marketing Strategies

    For today’s businesses, social media is one of the most valuable marketing tools. This is especially true if you are marketing to Millennials. According to the Pew Research Center, 90% of this age group use social media. Social media marketing provides you a wealth of options, which can be equally exciting and overwhelming. To be successful, you must be willing to put the time and effort into the right social media strategies.

  6. Snapchat-Where It’s at for Millennials

    Snapchat may not seem like a likely social network for brands to include in their social media marketing strategy, but if your target audience includes Millennials (18-34) you’re missing a significant opportunity to connect with the consumers you want. Snapchat now has over 100 million monthly active users (Mashable), and ranks as the third most highly used smartphone app, behind Facebook and Instagram. (comScore)

  7. Gaining Greater Engagement on Twitter

    With over 284 million monthly active users (Twitter), Twitter provides a great way to engage with customers and prospects in real time, anytime. However, with a 140-character limit for each post, it’s also one of the most challenging social media platforms to use effectively. Twitter reports there are currently 500 million Tweets sent per day and it thrives on this fast pace of hot topics.

  8. State of Social Media Marketing: What to Expect in 2015

    Happy New Year!  2015 began well, with a long weekend for most of us.  Time to pause, ponder, and strategize for 365 new chances to grow and succeed!  2014 was an exciting year for social media marketing and 2015 promises no less.  There are many predictions out there about what we’ll experience this year. Here are the four most important trends, in my opinion, I think we should focus on this year:

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