With the popularity of websites like Yelp, most consumers begin their shopping online by reading reviews of products and businesses. Most businesses have the option to review products or services directly on their websites. It seems that what people are saying about you online matters more than how you promote what you are selling yourself.
Anyone engaged in Business to Business (B2B) marketing and sales can attest that it is not an easy task. B2B conversion requires research, marketing skills and aptitude, and – above all else – perseverance. As a small business owner, I perform both marketing and sales functions for my agency. This can be both challenging and insightful at the same time, and over the years I’ve learned a few helpful techniques in courting potential clients and working with them after conversion. Here are a few lessons I’ve learned along the way in my career:
