As any nonprofit manager knows, development campaigns generate a tremendous amount of data about prospects, donors, and ongoing projects. If not carefully managed, this data can quickly become an overwhelming tangle. A clean, up-to-date database is the lifeline of all nonprofit organizations, but requires careful maintenance and planning.
According to the Fundraising Effectiveness Project, nearly 60% of people who donate to nonprofits one year won’t give again the following year. It’s easy to think of each donation as a one-time transaction, needing no further action until it’s time for the next donation. This is a huge mistake. To encourage continuous support, it’s essential to foster strong relationships beyond that first contribution.
With 1.5 million nonprofit organizations in the United States, yours has to stand out to your potential supporters. In order to do this, you must have a Unique Value Proposition (UVP). Your UVP describes the exclusive, continuous value your donors will gain by supporting your cause. Specifically, it tells your donors what makes your cause unique and worthy of support and how it benefits the community, including your supporters.
A nonprofit’s website often forms prospective donors’ first impression of the organization. It’s where existing donors look for information and updates. It is also where many of your donations will be coming from with nearly half of all Millennials giving through nonprofit websites.
A nonprofit organization’s success is dependent on its donors. Before you can promote your work and draw supporters to your cause, you must know who your supporters are. Do some research to create detailed personas, a specific, in-depth profile of the ideal donors you’d like to attract. Ideally you should form multiple personas, about 2-4, to better tailor your marketing strategy to them.
As a nonprofit, the best gift you can give your cause this holiday season is keeping up with marketing trends for the upcoming year. An updated marketing strategy is an effective one that will benefit your organization for years to come.
The holiday season is known as the most wonderful time of the year. For nonprofits, it really is, especially when it comes to online giving. With 1/3 of all online donations coming in during the month of December alone, managing your nonprofit’s online presence is more important during this time of year than any other.
Creating a customer persona and figuring out how to best communicate with your target audience is an imperative step for any marketing campaign. Before you can promote your work and draw supporters to your cause, you must have a clear picture of who your supporters are, what they’re passionate about, and what makes them tick.
In the busy world of nonprofits, where one employee usually wears many hats in the organization, it’s often hard to find time to strategize about branding. However, building your nonprofit’s brand should be a top priority. Building your brand will help you gain credibility and awareness of your organization and its services. Here are three quick and easy ways to build your nonprofit’s brand:
