The Importance of Accurate Market Research to Your Business
Like most marketers, I know that audience research is crucial for an effective strategy. So, as I begin working on a campaign, I try to get as much hard data as possible about my client’s target market. Most of my clients are able to provide me with some form of information, but sometimes what we receive is not entirely accurate (especially when it comes in the form of anecdotal data), or is no longer an accurate representation of what the client’s target audience wants from them. In those cases, I try to take things one step further and reach out to the audience directly. After all, research can only be effective if the trends you uncover are truly relevant to your own unique market.
