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Tag Archive: measuring the success of social media

  1. Measuring the Return of Your Social Media Strategy

    The greatest challenge of social media marketing is finding a way to quantify its marketing value. Actions such as Likes, shares, and retweets shed insights on which kinds of content make the biggest impact on your target audience, but where and when does that translate to monetary or conversion values? In terms of concrete numbers, how can businesses actually measure the success of their social media marketing efforts?

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