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Tag Archive: marketing fragmentation

  1. Don’t confuse integrated marketing with fragmented marketing

    With so many marketing channels available and competing for your advertising dollars, it’s hard not to fall into the trap of marketing fragmentation. Each advertising channel will offer a ‘better solution’, with a ‘higher ROI,’ and ‘guaranteed exposure.’ These offers are, of course, very appealing to business owners and marketers coming out of a recession with an enormous thirst for business growth.