Tag Archive: marketing budget

1. A Good Business Plan Starts with a Solid Marketing Budget

   Contrary to popular belief, a marketing budget isn’t a luxury; it’s an essential investment into reaching your business goals. A precise marketing budget, with clearly defined spending strategies, ensures that your efforts make the greatest impact with the resources you have – and for that reason, it’s an indispensable part of a successful development plan.

2. Agency Angle: Four Tips to Attract Better Customers

   Many of our small-business clients approach us with a similar challenge: How to make the transition from small, one-time sales to larger clients with repeat business? Good news! A new year means a new marketing plan. January can be a great opportunity to revamp last year’s strategies, and a chance to redirect efforts toward new markets and more sustainable prospects. If you’re still unsure how to pave your way for 2013, here are four simple tips to get you started.