Tag Archive: marketing activities

1. What Is the Job of a Marketer?

   I recently had a professional approach me and ask me what a marketer really does. That question caught me off-guard. Before I became a professional marketer – even as far back as high school – the field of marketing had always been crystal clear to me, and I wasn’t really sure how to answer. One of the greatest things about growing older, however, is that moments like this make us stop and ponder an idea without the bias of a young ego.  Do people “get” what I do, I wondered? Maybe yes, maybe no.

2. Don’t confuse integrated marketing with fragmented marketing

   With so many marketing channels available and competing for your advertising dollars, it’s hard not to fall into the trap of marketing fragmentation. Each advertising channel will offer a ‘better solution’, with a ‘higher ROI,’ and ‘guaranteed exposure.’ These offers are, of course, very appealing to business owners and marketers coming out of a recession with an enormous thirst for business growth.