6 Key Points to an Effective Landing Page
Your website is one of the most important marketing tools you have. When visitors engage with your website, landing pages are the next step in converting them into new leads. Your landing page allows you to gather vital information about prospective customers in exchange for something that provides value to them like an eBook or other content. Like any other page on your website, you have to make sure that your landing page makes a good impression on your leads.