What Is the Job of a Marketer?
I recently had a professional approach me and ask me what a marketer really does. That question caught me off-guard. Before I became a professional marketer – even as far back as high school – the field of marketing had always been crystal clear to me, and I wasn’t really sure how to answer. One of the greatest things about growing older, however, is that moments like this make us stop and ponder an idea without the bias of a young ego. Do people “get” what I do, I wondered? Maybe yes, maybe no.