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Tag Archive: how to track online consumer activity

  1. How to Track Online Consumer Activity in a Mobile World

    Online advertisers have traditionally relied on cookies – little pieces of code embedded on web browsers – to track users’ movement across multiple websites. With the current surge in mobile marketing technology, however, the cookie-based playing field is rapidly shrinking. To stay ahead of the game, online marketers need to focus less on how to find consumer information, and more on how to persuade consumers to share it.