How to Evaluate the Performance of a Marketing Agency
Skeptical business owners and administrations often ask me how they can evaluate my performance as a marketer. I think this is a straight and fair question, especially for businesses weighing the cost of my services against doing their marketing in-house – after all, we all need to have some idea of how to measure our ROI. I have been on both sides of the spectrum – as the client of an agency in the past, and currently as the service provider – and can offer you a few suggestions on how to evaluate the performance of your agency.
