Non-profit Marketing: When Asking for Donations Does More Damage than Good
I work with many non-profits, both as a volunteer and as a marketing consultant. From each perspective, I have recently noticed a new trend (and a bad one) – people are getting sick of being asked for money. That’s not to say that the general public doesn’t want to support non-profit causes; they’re just feeling overwhelmed by the number of organizations cornering them from every angle. So, last month I decided to do some research on my own.