Social Media Shift and How your Brand will Survive
Since the rise of social media in the early 2000s, threats to our privacy have increased — and it’s not completely our fault. According to Pew Research Center, 91% of Americans ‘agree’ or ‘strongly agree’ that they’ve lost control of how personal information is collected and used on social media. Such public platforms are useful for businesses that use social media as an outlet for marketing (as they should be!), so how can we utilize these platforms while keeping privacy in mind?