What Dead Romans Can Teach Marketers about Crisis Management
Anyone who read Shakespeare’s Julius Caesar in high school (myself included) probably had to write some kind of essay on the famous eulogy scene between Brutus and Mark Antony (classic examples of good oration). Perusing the play just the other day, though, I realized that the scene is more than just brilliant public speaking – it’s also an example of smart marketing. While Antony may be a smooth talker, Brutus understands public relations – in fact, he’s very strategic about crisis management.
