Business Inertia: What to Do When Your Company Gets Stuck in a Rut
Every small business owner knows that the key to continued success is their ability to change and adapt to the needs of their market. Business failures can serve as great learning opportunities, and past victories can set the stage for new ones. But sometimes, you get stuck in a rut. You push and pull, but nothing moves. When this happens, many business owners instinctively keep doing what they’ve done in the past, in hopes that what used to work will continue to work. However, this practice can often lead to a plateau—or worse—a decline in revenue.