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Tag Archive: audience

  1. Identifying a Strong Advertisement

    For many businesses, their advertisements are purely utilitarian: Display your company’s logo, phone number, and a picture somehow related to the work you do. Sign the check, wait for the ad to run, and hope you get a return on your investment. Often, the latter fails to materialize. The business owner becomes discouraged, and often stops running ads altogether – after all, advertising (whether in a printed publication or on the web) is expensive. When budgets are slashed, marketing is often the first line item to be cut.